Product strategy + engineering
Building the right thing.
Building it right.
I help founders turn uncertain ideas into useful digital products, combining product thinking, hands-on engineering and technical foundations that can grow with the business.
- 5+ years building digital products
- Direct, hands-on collaboration
- Based in Wales 🏴 · working worldwide
How I work
From a promising idea to a product built to last.
I bring product thinking and engineering together, helping you make the right decisions early, ship something genuinely useful and build on foundations that won’t hold you back later.
- 01Define
Find the right problem
We turn the initial idea into a clear problem worth solving, grounded in your users, your goals and the realities of the business.
Clarity before code
- 02De-risk
Test what matters most
We identify the assumptions most likely to derail the product and find practical ways to test them before investing heavily.
Evidence, not guesswork
- 03Deliver
Ship something useful
We design and build the smallest strong version of the product that creates real value, without mistaking “minimal” for unfinished.
Value in users’ hands
- 04Evolve
Build for what comes next
We create dependable technical foundations that can adapt as you learn, grow and discover what the product needs to become.
Ready to grow
What I do
Hands-on help wherever the product needs it.
From shaping the first version to improving an existing platform, I can join at the point where clearer product thinking or stronger engineering will make the biggest difference.
Product Engineering
Design, build and improve dependable digital products, from customer-facing experiences to the systems and APIs behind them.
Learn moreMVP Development
Turn an early idea into a focused first product that tests the opportunity, serves real users and creates a foundation for what follows.
Learn moreTechnical Direction
Make clearer decisions about architecture, priorities and technical trade-offs without adding unnecessary complexity.
Learn moreApplied AI & Automation
Use AI where it creates genuine leverage, reducing repetitive work, improving internal processes and supporting better product experiences.
Learn more
A small lab, on purpose
You work directly with the person doing the work.
Funky Dragon Labs is my independent product studio. I bring more than five years of experience building digital products, while keeping the way we work straightforward: honest conversations, visible progress and decisions made for the product, not the process.
- Senior, hands-on product engineering
- Clear thinking without unnecessary jargon
- Flexible support without layers of agency process
Have something in mind?
Let’s work out what the right next step looks like.
You don’t need a finished specification. Tell me what you’re trying to create, improve or untangle, and I’ll give you an honest view of where I can help.
No sales pitch. Just a useful first conversation.